There’s no denying that in the unfortunate current climate, the face of voiceover and how production is run has changed quite a lot over the last few months.
Production has halted and studios are closed. Travel is limited. It’s clear that many voiceover artists are unable to attend studio sessions to record directly with their client/hiring production company and it’s not too certain how long these restrictions to the industry will be in play.
Fortunately for us at Great British Voices, we’ve still managed to help clients turn their projects around fast and meet tight deadlines because the majority of our artists have a professional home studio.
We are lucky, our VO’s are proficient in using high-tech studio equipment, editing material and self-directing; many of our artists also have efficient dial-in facilities such as ISDN or ipDTL connections and if not, can connect via Skype, Zoom, ISDN or similar…
And in the current circumstances, this is brilliant! Not only does recording from home keep production costs low, but also reduces risks as our artists do not need to travel to a public studio to record a script.
Here Katie gives us a tour of her professional garden (home) studio.
Under these trying times, we are also seeing a change in the types of videos being produced, and voiceover briefs adapting.
We’re obviously not seeing a flux of holiday ads like in previous years, nor the ‘Voice of God’ enquiries for live announcers/MC’s which are popular for summer events and award ceremonies.
It’s likely that corporate narration will take a hit too.
As schools remain closed or have strict limitations in place, at least for the foreseeable future, we expect explainers, training videos and e-learning courses to become more mainstream in everyday education.
Audiobook narrators may become more in-demand, not just to education, but to encourage imagination and creativity, especially in younger kids where home-schooling is currently routine.
Furthermore, as many businesses are now allowing employees to work from home, corporate training videos are also having an important role to play at ensuring employee’s skills stay relevant. Similarly, information videos remain a great way to keep your employees and potential clients engaged – even if you cannot promote your business at this time, it’s still good to make your presence know.
We’ve also experienced an increase in medical explainer too. Over the last few months, we provided voiceovers for a number of Covid-19 safety videos, from how care home workers should be administering treatments during lockdown, to the latest hygiene and safety guidelines for retail and hospitality venues.
As we all try to establish a new way of working, we too, are altering our business model to help clients and our voiceover artists through these difficult times.
If you do find yourself needing a voiceover artist for any project: corporate, commercial, IVR, e-learning, narration, TV show, audiobook etc… then please do get in touch – email@example.com
We have over 300 British VO artists, plus many international artists and we can also provide voice actors for character reads and children’s voices too – all of whom work from their professional, fully equipped home studios.